SEO Insights for Trade Contractors
Practical contractor SEO guides, local search strategies, Google Business Profile tips, and AI search optimization - written specifically for the trades.
How Do Plumbing Companies Get Recommended by ChatGPT and Google AI?
A homeowner with a burst pipe at 11pm is increasingly asking ChatGPT or Google's AI Overview 'who can fix this near me' instead of scrolling through search results. Here's exactly what those tools look at before they say your name.
How Do HVAC Companies Show Up in ChatGPT and AI Search?
When a homeowner's AC dies in a July heat wave, more of them are typing the question into ChatGPT before they open Google. Here's what determines whether your HVAC company is the one that gets named.
Best Keywords for Plumbers: 100+ Plumbing SEO Keywords for 2026
Most plumbing websites are built around one keyword - 'plumber near me' - and miss the other 100+ ways homeowners and businesses actually search. Here's the full list, organized by intent, plus where to put each one.
How to Rank a Plumbing Company on Google: Step-by-Step Guide
Most plumbing companies do SEO in the wrong order - buying backlinks before their Google Business Profile is even complete. Here's the sequence that actually moves the needle, step by step.
How to Improve SEO for a Drain Cleaning Business
Drain cleaning gets buried inside a general plumbing services page more often than any other trade specialty - and it's exactly the kind of high-frequency, symptom-driven search that rewards a dedicated page. Here's how to build one that ranks.
Contractor SEO Cost: How Much Should SEO Cost in 2026?
Ask five agencies what contractor SEO costs and you'll get five different answers - $300, $800, $2,500 a month. Here's what actually drives that range, and how to tell a fair price from a red flag.
How Do Electricians Get Recommended by ChatGPT and Google AI?
Panel upgrades, EV chargers, generator installs - homeowners are asking ChatGPT and Google's AI which electrician to call before they ever open a directory. Here's what determines whose name comes back.
What Is AI Search Optimization? A Guide for Contractors
ChatGPT, Gemini, and Perplexity are now recommending local contractors to homeowners. Learn how AI search optimization works and what your contracting business needs to do to get cited.
Local SEO Guide for Contractors: How to Dominate Your Market
A complete local SEO guide covering Google Business Profile, Map Pack rankings, local citations, reviews, and location pages - with specific tactics for plumbers, HVAC, electricians, and roofers.
Google Business Profile Guide for Contractors: The Complete 2025 Playbook
Your GBP is more important than your website for local leads. Here's how to fully optimize every element - categories, services, photos, reviews, posts, and Q&A - for the Map Pack.
SEO vs. Google Ads for Contractors: Which Is Worth Your Budget?
An honest comparison of SEO and Google Ads for trade contractors - cost per lead, lead quality, long-term value, and when each channel makes sense for your business.
SEO vs. AI Search for Contractors: What You Actually Need to Know
Are traditional SEO and AI search optimization the same thing? How do they work together? Here's a clear breakdown for contractors trying to navigate both channels.
How ChatGPT Finds Local Businesses: A Contractor's Guide
More homeowners are asking ChatGPT for contractor recommendations. Here's exactly how ChatGPT identifies and recommends local businesses - and what you can do to be one of them.
How to Rank in Google AI Overviews: A Guide for Contractors
Google AI Overviews appear above the Map Pack and organic results for many contractor-related searches. Here's how to earn that top-of-page placement for your trade business.
Best SEO Strategy for Plumbers in 2025
A complete SEO playbook for plumbing companies - emergency keywords, service pages, location pages, GBP optimization, review strategy, and AI search visibility for plumbers.
Best SEO Strategy for HVAC Companies in 2025
HVAC SEO has unique seasonal dynamics, franchise competition, and high-ticket keyword opportunities. Here's the full playbook for heating and cooling companies who want to dominate local search.
Ready to Put These Strategies to Work?
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